Case study
Role
Product Designer
Product Designer
Product Designer
Time Frame
2 months
2 months
2 months
Client
Capstone Project
Capstone Project
Capstone Project
Project Summary
As a product designer, I constantly strive toward exploration and find solution to tthe problems I come across in daily life. So this brief was chosen to practise design thinking, user research and other skills as part of my Product Design Fellowshipo at Ownpath
As a product designer, I constantly strive toward exploration and find solution to tthe problems I come across in daily life. So this brief was chosen to practise design thinking, user research and other skills as part of my Product Design Fellowshipo at Ownpath
As a product designer, I constantly strive toward exploration and find solution to tthe problems I come across in daily life. So this brief was chosen to practise design thinking, user research and other skills as part of my Product Design Fellowshipo at Ownpath
about
During my enrollment in the Product Design Fellowship at Ownpath, I partnered with Jiva for an industry-oriented project. Jiva is a platform with a mission to establish an innovative ecosystem aimed at enhancing farmers' lives by granting them access to top-tier advice, products, and trade services.
During my enrollment in the Product Design Fellowship at Ownpath, I partnered with Jiva for an industry-oriented project. Jiva is a platform with a mission to establish an innovative ecosystem aimed at enhancing farmers' lives by granting them access to top-tier advice, products, and trade services.
During my enrollment in the Product Design Fellowship at Ownpath, I partnered with Jiva for an industry-oriented project. Jiva is a platform with a mission to establish an innovative ecosystem aimed at enhancing farmers' lives by granting them access to top-tier advice, products, and trade services.
Problem
Jiva's problem statement focused on India's extensive small-holding farm landscape, where farmers face challenges due to limited knowledge of modern farming methods. The objective is to create a system that addresses these challenges by providing farmers with the right resources and market opportunities for their specific needs.
Jiva's problem statement focused on India's extensive small-holding farm landscape, where farmers face challenges due to limited knowledge of modern farming methods. The objective is to create a system that addresses these challenges by providing farmers with the right resources and market opportunities for their specific needs.
Jiva's problem statement focused on India's extensive small-holding farm landscape, where farmers face challenges due to limited knowledge of modern farming methods. The objective is to create a system that addresses these challenges by providing farmers with the right resources and market opportunities for their specific needs.
My approach
The approach is to empower farmers with tailored information, helping them make informed decisions regarding product choices and market opportunities for profitable farming.
Additionally, it seeks to enhance crop yields by offering access to new farming techniques and technology. By combatting crop diseases through guidance on pest management and providing real-time crop prices, streamlining logistics, and aiding in finding storage facilities, the approach aims to improve the overall livelihood and success of farmers in India's agricultural landscape.
The approach is to empower farmers with tailored information, helping them make informed decisions regarding product choices and market opportunities for profitable farming.
Additionally, it seeks to enhance crop yields by offering access to new farming techniques and technology. By combatting crop diseases through guidance on pest management and providing real-time crop prices, streamlining logistics, and aiding in finding storage facilities, the approach aims to improve the overall livelihood and success of farmers in India's agricultural landscape.
The approach is to empower farmers with tailored information, helping them make informed decisions regarding product choices and market opportunities for profitable farming.
Additionally, it seeks to enhance crop yields by offering access to new farming techniques and technology. By combatting crop diseases through guidance on pest management and providing real-time crop prices, streamlining logistics, and aiding in finding storage facilities, the approach aims to improve the overall livelihood and success of farmers in India's agricultural landscape.
But why
To bridge the substantial information gap impeding Indian farmers' prosperity, the outlined approach was deemed essential. It strives to enhance their productivity, income, and the overall sustainability of agriculture by furnishing customized knowledge and resources.
To bridge the substantial information gap impeding Indian farmers' prosperity, the outlined approach was deemed essential. It strives to enhance their productivity, income, and the overall sustainability of agriculture by furnishing customized knowledge and resources.
To bridge the substantial information gap impeding Indian farmers' prosperity, the outlined approach was deemed essential. It strives to enhance their productivity, income, and the overall sustainability of agriculture by furnishing customized knowledge and resources.
Problems
Updated Market Prices
Loss of
Harvest
Active online Community of Farmers
Lack of recruitment from young Gen.
due to urbanization
Land
Security
Ratio of expenditure over returns are still high
Food Security
Governmental Policies
Modern Agriculture
Methods
Overcoming
Disease /Infestation
Awareness
Problems
Updated Market Prices
Loss of
Harvest
Active online Community of Farmers
Lack of recruitment from young Gen.
due to urbanization
Land
Security
Ratio of expenditure over returns are still high
Food Security
Governmental Policies
Modern Agriculture
Methods
Overcoming
Disease /Infestation
Awareness
Problems
Updated Market Prices
Loss of
Harvest
Active online Community of Farmers
Lack of recruitment from young Gen.
due to urbanization
Land
Security
Ratio of expenditure over returns are still high
Food Security
Governmental Policies
Modern Agriculture
Methods
Overcoming
Disease /Infestation
Awareness
Problems
Updated Market Prices
Loss of
Harvest
Active online Community of Farmers
Lack of recruitment from young Gen.
due to urbanization
Land
Security
Ratio of expenditure over returns are still high
Food Security
Governmental Policies
Modern Agriculture
Methods
Overcoming
Disease /Infestation
Awareness
Challenges found after the first phase of research
interview questions
Following are the questions that were asked during the interview -
Could you please share your farming experience with us?
In your view, what are the key challenges that farmers typically encounter in their agricultural pursuits, and how have you personally overcome these challenges?
Have you ever faced financial challenges when starting your farm, and if so, how did you manage them?
How has education played a role in achieving higher crop yields in your farming practices, and what level of education have you pursued in this context?
Do you believe that a barter system can be advantageous for farmers, and if so, why?
Why do you think it's important to encourage the younger generation to engage in farming, and how can this be promoted effectively?
Following are the questions that were asked during the interview -
Could you please share your farming experience with us?
In your view, what are the key challenges that farmers typically encounter in their agricultural pursuits, and how have you personally overcome these challenges?
Have you ever faced financial challenges when starting your farm, and if so, how did you manage them?
How has education played a role in achieving higher crop yields in your farming practices, and what level of education have you pursued in this context?
Do you believe that a barter system can be advantageous for farmers, and if so, why?
Why do you think it's important to encourage the younger generation to engage in farming, and how can this be promoted effectively?
Following are the questions that were asked during the interview -
Could you please share your farming experience with us?
In your view, what are the key challenges that farmers typically encounter in their agricultural pursuits, and how have you personally overcome these challenges?
Have you ever faced financial challenges when starting your farm, and if so, how did you manage them?
How has education played a role in achieving higher crop yields in your farming practices, and what level of education have you pursued in this context?
Do you believe that a barter system can be advantageous for farmers, and if so, why?
Why do you think it's important to encourage the younger generation to engage in farming, and how can this be promoted effectively?
interview analysis
After conducting user interviews with farmers from the local community of Pune, I identified a few under served needs or say pain points. They were then graded according to the severity on a scale from 1-10.
Out of 10
Pain points / underserved needs
Motivate and enable the mindset of successful experimentation
Consult about the decision of which crop to cultivate and why.
Procure and manage human resources efficiently
Procure and manage agricultural machines/tools efficiently
Procure and manage logistics/transport support efficiently
Procure and manage storage support efficiently
Market space & potential value addition
7
7
6
5
5
6
complexity
7
8
6
5
5
6
business opportunity
7
6
6
6
6
6
Impact
(Monetary)
Indirect Impact
Direct Impact
Indirect Impact
Indirect Impact
Indirect Impact
Indirect Impact
Out of 10
Pain points / underserved needs
Motivate and enable the mindset of successful experimentation
Consult about the decision of which crop to cultivate and why.
Procure and manage human resources efficiently
Procure and manage agricultural machines/tools efficiently
Procure and manage logistics/transport support efficiently
Procure and manage storage support efficiently
Market space & potential value addition
7
7
6
5
5
6
complexity
7
8
6
5
5
6
business opportunity
7
6
6
6
6
6
Impact
(Monetary)
Indirect Impact
Direct Impact
Indirect Impact
Indirect Impact
Indirect Impact
Indirect Impact
competitor analysis
The next step was to identify and analyze the existing digital products related to farming. It was interesting to study how these competitors have solved some of the pain points found.
brainstorming
Since all the necessary data was procured, it was time to get my hands dirty and actually start the work.
Since all the necessary data was procured, it was time to get my hands dirty and actually start the work.
Since all the necessary data was procured, it was time to get my hands dirty and actually start the work.
user interface research
Before starting with the design process, there was a striking moment when I thought about being a farmer, using the new digital Product Prayog. This helped me realise that some additional factors need to be considered to make the product more user centric. After further research, I derived some point that validated my thoughts. They are -
Before starting with the design process, there was a striking moment when I thought about being a farmer, using the new digital Product Prayog. This helped me realise that some additional factors need to be considered to make the product more user centric. After further research, I derived some point that validated my thoughts. They are -
Before starting with the design process, there was a striking moment when I thought about being a farmer, using the new digital Product Prayog. This helped me realise that some additional factors need to be considered to make the product more user centric. After further research, I derived some point that validated my thoughts. They are -
Sunlight conditions
Visual Load
Typography
Familiarity
The farmers use the mobile out in the fields
Good contrast is a must
Good to stick on to 3-4 colours max.
They might have limited internet speed.
Illustrations should simple, relatable
Fonts used should be legible in all languages in case of translation requirement
Icons and CTA used should be familiar to them in order to avoid confusions.
introducing
A platform to encourage farmers to experiment with farming alongside their community.
Values - Trust, Reliability, Fearlessness, Growth
A platform to encourage farmers to experiment with farming alongside their community.
Values - Trust, Reliability, Fearlessness, Growth
A platform to encourage farmers to experiment with farming alongside their community.
Values - Trust, Reliability, Fearlessness, Growth
A platform to encourage farmers to experiment with farming alongside their community.
Values - Trust, Reliability, Fearlessness, Growth
user flow
Once the concept was established, I developed a fundamental user flow to determine the integration of all features, ensuring a smooth and user-friendly experience that doesn't overwhelm the user.
Once the concept was established, I developed a fundamental user flow to determine the integration of all features, ensuring a smooth and user-friendly experience that doesn't overwhelm the user.
Once the concept was established, I developed a fundamental user flow to determine the integration of all features, ensuring a smooth and user-friendly experience that doesn't overwhelm the user.
highfidelity
The core idea behind this project is to delve into and explore a concept aimed at addressing the problem statement. Therefore, the screens created primarily serve the purpose of conveying this attempt to solve the problem. The focus was on developing the essential screens that reflect the initial steps taken in addressing the challenge.
The core idea behind this project is to delve into and explore a concept aimed at addressing the problem statement. Therefore, the screens created primarily serve the purpose of conveying this attempt to solve the problem. The focus was on developing the essential screens that reflect the initial steps taken in addressing the challenge.
The core idea behind this project is to delve into and explore a concept aimed at addressing the problem statement. Therefore, the screens created primarily serve the purpose of conveying this attempt to solve the problem. The focus was on developing the essential screens that reflect the initial steps taken in addressing the challenge.
2:29
2:29
Hello Vikram!
Points Earned
52
Kits Collected
15
Meetups attended
21
Queries Addressed
07
Prayog
Our next chai party is on 4th June. 33 has signed up. Book your slot now!
59m
Prayog
New Crops of this season that gives you good yield. Watch the video to know more!
59m
Quinoa seeds
Adapts to most soils, but grows best in fertile, well-drained loam. Before.. read more
Buy
14
points
2:29
Points Balance
52 points
30 points till your next reward
Vikram Mohsin
ID - P62D96XXXXX
Share Invite Code
Give and get points
When a friend uses your code, you will get 100 points
Hemp seeds
Hemp plant prefers a sufficiently deep, well-aerated...read more
Buy
15
points
Pumpkin seeds
Pumpkin seeds are one of the most commonly consumed...read more
10
points
Buy
New kits available
Kits
Srinkler Pump
Deposit: 700
Rent: 100/day
See Now
2:29
Srinkler Pump
Deposit: 700
Rent: 100/day
See Now
Marketplace
Borrow |
For you
Categories
Your borrow request is under process
Wait time : 2 hrs
Today’s Picks
XXXXXXXXX
Srinkler Pump
Deposit: 700
Rent: 100/day
See Now
Borewell...
Deposit: 700
Rent: 100/day
See Now
2:29
Prayog
New Crops of this season that gives you good yield. Watch the video to know more!
59m
Community
Congrats!!
You have mentored 12 people
Mentor more and earn more points!
Reply Now
3 new queries for you
Latest Updates
Prayog
Our next chai party is on 4th June. 33 has signed up. Book your slot now!
59m
Dashboard
Kits
Marketplace
Community
2:29
Hello Vikram!
Points Earned
52
Kits Collected
15
Meetups attended
21
Queries Addressed
07
Prayog
Our next chai party is on 4th June. 33 has signed up. Book your slot now!
Prayog
New Crops of this season that gives you good yield. Watch the video to know more!
59m
Listening....
Please search for |
Hello Vikram!
Points Earned
52
Kits Collected
15
Meetups attended
21
Queries Addressed
07
Prayog
Our next chai party is on 4th June. 33 has signed up. Book your slot now!
59m
Prayog
New Crops of this season that gives you good yield. Watch the video to know more!
59m
Vikram Mohsin
Prayogi Card
ID Number - P62D96XXXXX
Groups
Events
Videos on Watch
Saved
Settings
Log Out
2:29
2:29
Vikram Mohsin
ID Number - P62D96XXXXX
52
Points
21
Meetups
7
Mentored
Scan code if needed
Marketplace
Voice Navigation
Menu
Prayogi Card
sreelakshmi raghunath
sreelakshmi raghunath
Don’t let the time fly.
let’s go further, together!
Drop me a line at
Find my history here
Don’t let the time fly.
let’s go further, together!
Drop me a line at
Find my history here
sreelakshmi raghunath
sreelakshmi raghunath
sreelakshmi raghunath