Meal Planet
Case study
Role
Role
Role
Role
User Researcher
UI Designer
User Researcher
UI Designer
User Researcher
UI Designer
Time Frame
Time Frame
Time Frame
Time Frame
1 Month
1 Month
1 Month
Client
Client
Client
Client
Self Exploration
Project Summary
Project Summary
The challenge lies in optimizing user engagement on the plan detail page, where 30% of users click on the "view sample menu" button while 15% remain disengaged. The user journey involves returning to the page, registration/login, and payment. Key insights from 300 targeted regular customers reveal that 20% face issues with menu visibility impacting checkout, and 10% express dissatisfaction with menu variation leading to cancellations. The goal is to enhance user experience, address menu concerns, and streamline the journey from plan exploration to successful payment.
Role
User Researcher
UI Designer
Time Frame
1 Month
Client
Meal Planet
Project Summary
The challenge lies in optimizing user engagement on the plan detail page, where 30% of users click on the "view sample menu" button while 15% remain disengaged. The user journey involves returning to the page, registration/login, and payment. Key insights from 300 targeted regular customers reveal that 20% face issues with menu visibility impacting checkout, and 10% express dissatisfaction with menu variation leading to cancellations. The goal is to enhance user experience, address menu concerns, and streamline the journey from plan exploration to successful payment.
hypothesis derived from the brief
hypothesis derived from the brief
hypothesis derived from the brief
Improving the visibility and variety of the menu on the plan detail page will increase user engagement and reduce the cancellation rate of meal plans.
The hypothesis is derived from the following insights-
Improving the visibility and variety of the menu on the plan detail page will increase user engagement and reduce the cancellation rate of meal plans.
The hypothesis is derived from the following insights-
Improving the visibility and variety of the menu on the plan detail page will increase user engagement and reduce the cancellation rate of meal plans.
The hypothesis is derived from the following insights-
Menu Variety
Around 10% of users cancelled their meal plan due to dissatisfaction with the menu variation. This indicates that increasing the variety of the menu could potentially reduce the cancellation rate.
Menu Variety
Around 10% of users cancelled their meal plan due to dissatisfaction with the menu variation. This indicates that increasing the variety of the menu could potentially reduce the cancellation rate.
Menu Variety
Around 10% of users cancelled their meal plan due to dissatisfaction with the menu variation. This indicates that increasing the variety of the menu could potentially reduce the cancellation rate.
Menu Variety
Around 10% of users cancelled their meal plan due to dissatisfaction with the menu variation. This indicates that increasing the variety of the menu could potentially reduce the cancellation rate.
User Research - primary
User Research - primary
User Research - primary
USER INTERVIEWS
Goal : 10 personal interviews and discover what difficulties
users face while using meal plans and to study the
current user behaviour.
Process : 1. Questions were crafted to guide discussions
2. I converted the answers to charts & graphs
3. Analysed the interviews using Affinity Map
USER INTERVIEWS
Goal : 10 personal interviews and discover what difficulties users face while using meal plans and to study the current user behaviour.
Process : 1. Questions were crafted to guide discussions
2. I converted the answers to charts & graphs
3. Analysed the interviews using Affinity Map
USER INTERVIEWS
Goal : 10 personal interviews and discover what difficulties users face while using meal plans and to study the current user behaviour.
Process : 1. Questions were crafted to guide discussions
2. I converted the answers to charts & graphs
3. Analysed the interviews using Affinity Map
USER INTERVIEWS
Goal : 10 personal interviews and discover what difficulties users face while using meal plans and to study the current user behaviour.
Process : 1. Questions were crafted to guide discussions
2. I converted the answers to charts & graphs
3. Analysed the interviews using Affinity Map
Some of the interview questions were:
Some of the interview questions were:
Some of the interview questions were:
How important is customization of meal plans to you?
What factors matter the most to you while choosing meals for the day?
What are the challenges you face while choosing your meal plan?
What features do you wish a meal plan application could include?
secondary user research
secondary user research
secondary user research
UAE consumers valuing excellent service and personal recognition from brands
Desire to feel valued and catered to
Measurement through increased brand engagement
Behaviours
Busy individuals managing personal and professional lives in the region
Tendency to prefer convenient and familiar choices such as reordering past items or following tailored recommendations
Simplifies decision-making process
Comfort and ease reinforces
Reduces the need to explore other options
Personalization can enhance the experience
Habits
behavioural analysis
behavioural analysis
behavioural analysis
Motivations
Healthy and Faster
Alternative to cooking
Comfort of environment
Customization
Goals
Health & Fitness
Create customised meal plans
Better personalization
Barriers
High Price
Too many to choose from
Lack of personalization
Motivations
Healthy and Faster
Alternative to cooking
Comfort of environment
Customization
Goals
Health & Fitness
Create customised meal plans
Better personalization
Barriers
High Price
Too many to choose from
Lack of personalization
user persona
user persona
user persona
challenging hypothesis
challenging hypothesis
challenging hypothesis
While the hypothesis proposes that enhancing menu visibility and variety on the plan detail page will reduce meal plan cancellations and boost user engagement, several potential challenges emerged as per the research :
Choice Overload: Too many options can cause decision fatigue, leading to disengagement.
Usability Matters: Improved visibility doesn't always ensure usability, potentially causing frustration and disengagement.
Quality Over Quantity: Meal quality can outweigh variety, resulting in cancellations.
Varied Priorities: User engagement depends on factors beyond menu visibility, including price, delivery, and customer service.
While the hypothesis proposes that enhancing menu visibility and variety on the plan detail page will reduce meal plan cancellations and boost user engagement, several potential challenges emerged as per the research :
Choice Overload: Too many options can cause decision fatigue, leading to disengagement.
Usability Matters: Improved visibility doesn't always ensure usability, potentially causing frustration and disengagement.
Quality Over Quantity: Meal quality can outweigh variety, resulting in cancellations.
Varied Priorities: User engagement depends on factors beyond menu visibility, including price, delivery, and customer service.
While the hypothesis proposes that enhancing menu visibility and variety on the plan detail page will reduce meal plan cancellations and boost user engagement, several potential challenges emerged as per the research :
Choice Overload: Too many options can cause decision fatigue, leading to disengagement.
Usability Matters: Improved visibility doesn't always ensure usability, potentially causing frustration and disengagement.
Quality Over Quantity: Meal quality can outweigh variety, resulting in cancellations.
Varied Priorities: User engagement depends on factors beyond menu visibility, including price, delivery, and customer service.
new hypothesis
new hypothesis
new hypothesis
new hypothesis
Improving menu visibility, variety, and quality while simplifying the user interface will increase user engagement and decrease meal plan cancellations, ultimately leading to higher retention rates.
Improving menu visibility, variety, and quality while simplifying the user interface will increase user engagement and decrease meal plan cancellations, ultimately leading to higher retention rates.
Improving menu visibility, variety, and quality while simplifying the user interface will increase user engagement and decrease meal plan cancellations, ultimately leading to higher retention rates.
Improving menu visibility, variety, and quality while simplifying the user interface will increase user engagement and decrease meal plan cancellations, ultimately leading to higher retention rates.
design analysis
design analysis
design analysis
Why should I view Sample menu without showing me what you can offer?
Unnecessary extra click to view and then come back
UX writing needs to be more User Centric
Long Tedious Process right after coming from a page, without a break.
On the first look, You’re asking me to check out without showing me options?
Why should I view Sample menu without showing me what you can offer?
Unnecessary extra click to view and then come back
UX writing needs to be more User Centric
Long Tedious Process right after coming from a page, without a break.
On the first look, You’re asking me to check out without showing me options?
What If I Want this omlet but no cheese?
What If I’m Allergic to Mushroom?
Why would I if this sounds very automated?
Behavioural strategies used
Behavioural strategies used
Behavioural strategies used
Ensure each key journey is user-friendly, aligning with the ‘Make it Easy’ strategy. By minimizing friction and simplifying the experience, user engagement can be effortlessly increased
Use data to craft individualised experiences, aligning with the ‘Make it Yours’ strategy. This enhances user ownership and emotional connection, boosting engagement and loyalty.
Maintain concise, engaging content to avoid cognitive overload, aligning with the ‘Make it Achievable’ strategy for sustained engagement.
Use data to craft individualised experiences, aligning with the ‘Make it Yours’ strategy. This enhances user ownership and emotional connection, boosting engagement and loyalty.
Incorporate inclusive design, aligning with the ‘Make it Empowering’ strategy, to ensure accessibility and user control across diverse abilities and circumstances.
brainstorming
brainstorming
brainstorming
recommended onboarding
recommended onboarding
recommended onboarding
Introducing additional screens is an excellent strategy to improve the onboarding process, especially in the initial filtration phase, to create a more personalized user experience.
The screens presented here are merely conceptual, illustrating the potential for streamlining the second filtration process if integrated into the onboarding flow
Please note that these are not final design representations.
Introducing additional screens is an excellent strategy to improve the onboarding process, especially in the initial filtration phase, to create a more personalized user experience.
The screens presented here are merely conceptual, illustrating the potential for streamlining the second filtration process if integrated into the onboarding flow
Please note that these are not final design representations.
Introducing additional screens is an excellent strategy to improve the onboarding process, especially in the initial filtration phase, to create a more personalized user experience.
The screens presented here are merely conceptual, illustrating the potential for streamlining the second filtration process if integrated into the onboarding flow
Please note that these are not final design representations.
🚧
Remaining work
Adding Family/Friend’s profile is also a suggestion to improve the versatility of the product.
💡
Notes & ideas
Preferences in terms of allergies and dislike of ingredients are not part of the onboarding for any competitor Apps
💡
Notes & ideas
We can include more options or ask them to type further options, for easy and quick selection
High Fidelity Wireframes
High Fidelity Wireframes
High Fidelity Wireframes
WEIGHT LOSS MEAL PLAN
A calorie deficit plan to you loose excess body weight
Benefits
Dietary Information
Tailored Meal Plans
Only for
1600
AED
What’s included:
Choose your preferred ingredients
Allergen Warnings
Portion Size Options
Build Your Meal
9:41
Plan Details
WEIGHT LOSS MEAL PLAN
A calorie deficit plan to you loose excess body weight
Benefits
Dietary Information
Tailored Meal Plans
Only for
1600
AED
What’s included:
Choose your preferred ingredients
Allergen Warnings
Portion Size Options
Build Your Meal
9:41
Plan Details
WEIGHT LOSS MEAL PLAN
A calorie deficit plan to you loose excess body weight
Benefits
Dietary Information
Tailored Meal Plans
Only for
1600
AED
What’s included:
Choose your preferred ingredients
Allergen Warnings
Portion Size Options
Build Your Meal
9:41
Plan Details
Simplified User Experience by Empowering Control and Enhancing Interaction.
View Sample Menu has been Removed.
User is guided towards the navigation.
Users can choose a meal within the breakfast by clicking the “Add” CTA
If the user wants to further filter the ingredients within a dish, he can choose the filter and uncheck it himself.
Gamification Added
Scope
Scope
Scope
The project successfully addressed the client's problem statement outlined in the brief. However, identified areas for improvement include:
Enhancing the design system to meet modern visual expectations.
Ensuring a thoroughly user-centric onboarding process to stand out in a competitive market.
Incorporating gamification elements into micro-interactions to make the product more interactive and enjoyable.
The project successfully addressed the client's problem statement outlined in the brief. However, identified areas for improvement include:
Enhancing the design system to meet modern visual expectations.
Ensuring a thoroughly user-centric onboarding process to stand out in a competitive market.
Incorporating gamification elements into micro-interactions to make the product more interactive and enjoyable.
The project successfully addressed the client's problem statement outlined in the brief. However, identified areas for improvement include:
Enhancing the design system to meet modern visual expectations.
Ensuring a thoroughly user-centric onboarding process to stand out in a competitive market.
Incorporating gamification elements into micro-interactions to make the product more interactive and enjoyable.
sreelakshmi raghunath
sreelakshmi raghunath
Don’t let the time fly.
let’s go further, together!
Drop me a line at
Find my history here
Don’t let the time fly.
let’s go further, together!
Drop me a line at
sreelakshmi raghunath
sreelakshmi raghunath
sreelakshmi raghunath
sreelakshmi raghunath
Don’t let the time fly.
let’s go further, together!
Drop me a line at
Find my history here