StarClubs
StarClubs
StarClubs
Lead Designer
Lead Designer
Lead Designer
Problem
Problem
Problem
Despite being present in the Asian market for over three years, the company struggled with defining a cohesive visual identity and providing a user experience that truly aligned with the core brand values.
Despite being present in the Asian market for over three years, the company struggled with defining a cohesive visual identity and providing a user experience that truly aligned with the core brand values.
Despite being present in the Asian market for over three years, the company struggled with defining a cohesive visual identity and providing a user experience that truly aligned with the core brand values.
Process
Process
Process
As the sole in-house designer, I conducted user research and created a brand guide to uphold the brand's values. This led to refining the user interface of common sections like "About Us" in a more sophisticated manner to align with our brand identity.
Establishing a visual language standard was crucial for fostering a sense of connection between users and the brand. So, I had to determine the approach that best matched the brand's values and worked effectively.
Hence a mood board, user flow, and multiple design options were created to grasp the requirements and functionalities of each page. One of these is the IA tailored for the internal pages, which are accessible to clients upon logging in or signing up. Below, you'll find the pertinent IA: [IA details provided].
As the sole in-house designer, I conducted user research and created a brand guide to uphold the brand's values. This led to refining the user interface of common sections like "About Us" in a more sophisticated manner to align with our brand identity.
Establishing a visual language standard was crucial for fostering a sense of connection between users and the brand. So, I had to determine the approach that best matched the brand's values and worked effectively.
Hence a mood board, user flow, and multiple design options were created to grasp the requirements and functionalities of each page. One of these is the IA tailored for the internal pages, which are accessible to clients upon logging in or signing up. Below, you'll find the pertinent IA: [IA details provided].
As the sole in-house designer, I conducted user research and created a brand guide to uphold the brand's values. This led to refining the user interface of common sections like "About Us" in a more sophisticated manner to align with our brand identity.
Establishing a visual language standard was crucial for fostering a sense of connection between users and the brand. So, I had to determine the approach that best matched the brand's values and worked effectively.
Hence a mood board, user flow, and multiple design options were created to grasp the requirements and functionalities of each page. One of these is the IA tailored for the internal pages, which are accessible to clients upon logging in or signing up. Below, you'll find the pertinent IA: [IA details provided].
The Warm side
The Warm side
The Warm side
Star Clubs for individuals who share a similar mindset and are in search of genuine connections, intimacy, and the comforting embrace of opulence.
Star Clubs for individuals who share a similar mindset and are in search of genuine connections, intimacy, and the comforting embrace of opulence.
Star Clubs for individuals who share a similar mindset and are in search of genuine connections, intimacy, and the comforting embrace of opulence.
The Cool side
The Cool side
The Cool side
Star Clubs for a community brimming with hectic routines, yet yearning to unwind and rediscover the spirit of adventure within themselves.
Star Clubs for a community brimming with hectic routines, yet yearning to unwind and rediscover the spirit of adventure within themselves.
Star Clubs for a community brimming with hectic routines, yet yearning to unwind and rediscover the spirit of adventure within themselves.
One of these is the IA tailored for the internal pages, which are accessible to clients upon logging in or signing up. Below, you'll find the pertinent IA: [IA details provided].
One of these is the IA tailored for the internal pages, which are accessible to clients upon logging in or signing up. Below, you'll find the pertinent IA: [IA details provided].
One of these is the IA tailored for the internal pages, which are accessible to clients upon logging in or signing up. Below, you'll find the pertinent IA: [IA details provided].
outcome
outcome
outcome
This project is in-progress. We are going live with different teams, as they incorporate my components. The end goal is to have consistent design language across all membership service touchpoints. Below, you can see the aligned membership pages that are the final designs of the internal screens
This project is in-progress. We are going live with different teams, as they incorporate my components. The end goal is to have consistent design language across all membership service touchpoints. Below, you can see the aligned membership pages that are the final designs of the internal screens
This project is in-progress. We are going live with different teams, as they incorporate my components. The end goal is to have consistent design language across all membership service touchpoints. Below, you can see the aligned membership pages that are the final designs of the internal screens
My role
My role
My role
In the design phase, I created common components and flows that were utilized across different products. I also validated the new designs through user testing and design reviews, collaborating with other designers.
As part of a massive team effort, I regularly worked with 20+ other employees, including the marketing head, to co-design, review, and finalize marketing elements, components, and flows.
I generated production-ready mock-ups for our developers to implement the shared designs. Managing stakeholders, crafting a roadmap with design leadership, and collaborating with the Design Systems team were also responsibilities within my role.
In the design phase, I created common components and flows that were utilized across different products. I also validated the new designs through user testing and design reviews, collaborating with other designers.As part of a massive team effort, I regularly worked with 20+ other employees, including the marketing head, to co-design, review, and finalize marketing elements, components, and flows.
I generated production-ready mock-ups for our developers to implement the shared designs. Managing stakeholders, crafting a roadmap with design leadership, and collaborating with the Design Systems team were also responsibilities within my role.
In the design phase, I created common components and flows that were utilized across different products. I also validated the new designs through user testing and design reviews, collaborating with other designers.
As part of a massive team effort, I regularly worked with 20+ other employees, including the marketing head, to co-design, review, and finalize marketing elements, components, and flows.
I generated production-ready mock-ups for our developers to implement the shared designs. Managing stakeholders, crafting a roadmap with design leadership, and collaborating with the Design Systems team were also responsibilities within my role.
In the design phase, I created common components and flows that were utilized across different products. I also validated the new designs through user testing and design reviews, collaborating with other designers.
As part of a massive team effort, I regularly worked with 20+ other employees, including the marketing head, to co-design, review, and finalize marketing elements, components, and flows.
I generated production-ready mock-ups for our developers to implement the shared designs. Managing stakeholders, crafting a roadmap with design leadership, and collaborating with the Design Systems team were also responsibilities within my role.
sreelakshmi raghunath
sreelakshmi raghunath
Don’t let the time fly.
let’s go further, together!
Drop me a line at
Find my history here
sreelakshmi raghunath
Don’t let the time fly.
let’s go further, together!
Drop me a line at
Find my history here
Don’t let the time fly.
let’s go further, together!
Drop me a line at
Find my history here
sreelakshmi raghunath
sreelakshmi raghunath
sreelakshmi raghunath